Also, Fedrigoni has only sent one A4 sheet of each paper stock, meaning that I wouldn't be able to use them to print the actually packaging anyway as A4 is way too small.
The Betulla paper stock also has a nice sustainable and hand made look to it as you can see some very subtle little speckles of darker colours, it also has quite a textured surface to it which adds to the organic feel.
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| Betulla paper stock |
Furthermore, the brief also states that I can include any other tactile paper or card elements as well as the labels and packaging that I feel will support the product story. I thought it was important to include somewhere that the Fedrigoni paper used for the packaging is eco-friendly and sustainable, 'Working in a sustainable way is integrated into our culture and we are all committed to Being Kind to the environment in every decision we take.- Oliver Bonas.
Each candle box will include a small card which will provide this information, making the consumer aware of this will increase future sales for Oliver Bonas as it encourages them to buy more Oliver Bonas products in the future instead of brands that don't focus on sustainability.
The card for each candle will use the coloured Fedrigoni paper that best matches the colours used in the label and box design; the dragonfly will use 'Giallo', the asian lady beetle will use 'Grigio', the mayfly will use 'Cipria' and the monarch butterfly will use 'Rosa'
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| Card |
Below shows the Fedrigoni paper stocks that will be used for card for each candle against the label tests that I printed the other day:
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| Giallo paper |
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| Grigio paper |
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| Cipria paper |
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| Rosa paper |
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