Brainstorming with Emma

Today me and Emma had a more detailed and in depth conversation about our collaboration on the panda project as our plan is to start designing for it next week. During our chat, I went through my research and ideas that I have gathered over the past 2 weeks, the design outcomes for the brief and the aims of the project (raising awareness for Pandas and the issues surrounding the topic)

The overall chat went really well as we came up with a lot of ideas for the designs we want to create for the campaign and ways in which we can communicate the aims and message. We now know what we need to do moving forward with the project.

Notes from discussion:

• The name of the campaign/project could use an English word in Chinese so that it is more interesting and intriguing- China relates to the pandas home
• The t-shirt design will be mainly pattern based and screen-printed, two sides. The logo could be used on the back with a more block colour, pattern design on front
• Outcomes include publication, t-shirts, badges, stickers
• Go with the logo idea of the panda holding a balloon with the name of the campaign incorporated into the balloon. Colour of the balloon should be the pink or yellow from the colour palette
• Block colour use throughout
• Add one more colour to the colour palette (6 in total)
• Shapes and symbols use throughout the branding and prints relating to pandas and their history, Emma's work is very geometric and abstract which is appropriate for this briefs aims as this aesthetic is more striking, meaning it would stand out to people
• Bold and minimal typeface for titles and headings- research and decide on one. Sans serif for block text
• The screen printed t-shirts should be different colours: one white t-shirt with coloured ink and one or two coloured t-shirts with black and white ink

We also agreed to go with a bold and striking yet cutesy aesthetic for the designs and branding is appropriate as this is more sensitive and therefore encourages more people to get involved with helping pandas, it see's the topic in a positive light which communicates that the future for pandas is hopeful if enough people help. A gloomy, serious aesthetic has been over done for animal campaigns and can sometimes be off putting, a positive and bold aesthetic will stand out as it is different for topic like this.