Typeface Changes

Within the packaging designs, I was quite unsure about choice of typeface used for the headings (the title of the Masala on the front), the first practical peer discussions mentioned that I should stick with something Sans Serif as it is global and neutral which avoids cultural misappropriation.

However, I felt that the Sans Serif choices really didn't work with the imagery and just made the overall design look a bit boring. The aim of the re-brand is to be more culturally sensitive using deeper and more meaningful for that culture, but this doesn't mean the designs should be basic, they still need to be interesting.

One of my peers mentioned that the front designs reminded him of the Firefly drink designs, particularly through the imagery of the plants and fruits used. Firefly Tonics is an English producer of fruit juice drinks with added herbal extracts.

It was mentioned that I should experiment using a similar typeface to the one Firefly drinks use for their logo for the headings on my designs (Serif font). This advice was very useful.

I decided that the body text should stick to being Sans Serif, because the body text is chunkier it needs to globally legible as possible, also because this text is smaller. Below shows developments using different Serif typefaces:

Didot

Droid

Georgia

Warnock

I showed the different heading typeface variations to 3 of my peers, all of them said that Didot worked best because of the thinness of the lines. Didot is a popular font family created in 1783 and named after its designer, Firmin Didot, create. The font comes in 4 different weights; roman, italic, headline, bold

I agreed with that Didot worked best as it works well with the Sans Serif body text and it doesn't clash, Didot also has a nice classy aesthetic to it which is successful in being culturally sensitive instead of using a typeface that is too bold or Eastern looking which the re-brand must avoid.