Developing all 3 Flavours Designs

All 3 of the masala flavours that I am rebranding have been developed further using the new design layout that I have applied to the Garam Masala flavour, the Masala packaging designs will use the same layout and grids with different imagery and text according to the flavour and recipe of the masala. Below shows the new designs of the Garam Masala packaging.

The sides of the designs were also developed further today- the right side uses the MDH Spices logo, masala name and description and a small map illustration of where in Eastern Asia the masala comes from alongside an outline. The left side uses an extension of the background imagery on the front against an outline of the map illustration to create subtle contrast.

This design and layout has now been applied to the Butter Chicken and Chana Masala packaging.

The butter chicken recipe that MDH Spices provide on their website was cut shorter as it didn't make sense before and was over explained, the recipe needs to be quick and easy for the consumer to understand, if it's too complicated it might put people off buying it (I know it certainly would for me) especially because the target audience for these masalas is people that want to learn how to cook new Eastern dishes easily using the masalas, meaning they don't have to cook the base flavouring from scratch.

Shortened, easier to understand recipe:

1. Cut 500g chicken pieces and marinate for half an hour. Meanwhile make paste; 100g onions and 120g tomatoes.
2. Ground 10 almonds and add into a ¼ cup of water.
3. Heat 50g  oil and cook the chicken pieces and onions for 10 mins.
4. Add tomatoes, almonds paste and 15g of Butter Chicken masala.
5. Add water, cook for 15 mins
6. Serve with 1 tspn of cream poured on top.

The initial main colour that the Chana Masala packaging was going to use was green, however green didn't look successful at all, as much as it did link to the history of Chana Masala (see previous development blog posts) The main colour was then changed to blue: In Hinduism blue is strongly associated with Krishna, who embodies love and divine joy. Blue is also used in the centre circle of the Indian flag; the Dharma Chakra (the wheel of law) in the center. The wheel has 24 spokes, representing the 24 hours in a day.

Dharma Chakra

I also changed the recipe for the Chana Masala as it was too long and confusing with grammatical errors.

Shortened Chana Masala recipe:

1. Soak 200g Chick Peas overnight in water
2. In a large pan heat 50g cooking oil. Fry 120g  chopped red onions till golden brown.
3. Add two chopped tomatoes (120g) and stir.
4. Add 20g Chana Masala,
1 tspn. salt, and Chick Peas. 5. Stir for 5 minutes then add 800 ml fresh water
6. Bring to boil & cover. Simmer for 40 min on low heat.