Bratz Copy Write

I have now written the copy write for the lookbook that will go on the introduction page, this was an initial idea which I have decided to take forward. The copy write aims to celebrate the Bratz doll and communicate how iconic they used to be.

Copy write/introduction:

'This lookbook is a celebration of the Bratz doll, showcasing the four main characters; Jade, Sasha, Cloe and Yasmin through 8 different, unique, showstopping looks like you’ve never seen before.

The Bratz dolls are like no other doll, with their almond-shaped eyes adorned with eyeshadow, and lush, glossy lips; they will forever be iconic. The Bratz are ethically ambiguous dolls that express their diverse individual personalities through their unique, trendy fashion tastes. In 2005, global sales for Bratz dolls were two billion dollars and, by 2006, Bratz had about forty percent of the fashion-doll market.

The Bratz have encouraged young women of this generation to express themselves through their passions, never be afraid to try new things and always believe in themselves.'

Below shows the image that I will use in the introduction page, the design shows each of the Bratz dolls together in a scene whilst using the Bratz personal icons in the background to create contrast. This design uses the other 4 illustrations to the 4 illustrations used in the second poster.

Below shows the developed introduction page using the copy write and imagery added. This page also include the lookbook contents so the reader know the order of the publication, this is important as it gives the lookbook structure and professionalism.

Development

Final introduction page