Booklet Development

I have began to develop the booklet further following the discussion with Dom, I mentioned that the booklet needs to be easy for the reader to understand but not be basic. The aim of the booklet is to communicate how we can create culturally sensitive design, the MDH Spices re-brand is shown alongside it and how I applied these rules to it, this is shown within the booklet.

The discussion with Dom suggested that I should be more playful with the booklet through experimenting with coloured pages, different size squares on the imagery pages and have a general play around with layout. Dom also mentioned that if the pages in the booklet are coloured, the images could also all be one colour- this links to the packaging designs as they stick with purely one colour OR the booklet pages could use the same colour palette (red, blue and purple)

I started with creating some initial sketches of layout ideas for each page/step and how the re-brand could be shown according to each rule, as well as ways I could lay out text and image.

I started with experimenting with the one colour idea that Dom mentioned; using one colour for the background page and then one colour for the imagery. The colours take their references from the 3 colours used in each of the masala packaging that I am rebranding; purple, blue and red/peach, white text is used to create contrast and also link with the packaging designs as they also use white text against the black background.

The coloured backgrounds instantly worked a lot better, however the one colour images really didn't work as the concepts and designs couldn't be successfully communicated and analysed without showing them in their original colours.

I decided to stick with the idea of coloured pages and showed the images in their original colours instead of just one colour, peers also mentioned that this worked a lot better. The 'Step _' text was also made bigger as it is a heading- this is a lot more eye-catching.

I have also started to add the information into each page/step, some of the images are key coded and then linked back to the text. This is so that it is easy for the user to understand when I am analysing how the rules were applied to the design project (MDH Spices re-brand) on the text page.