Tuesday, 26 November 2019

Booklet Development

I have now started to add the information and content into the inDesign document for the 'How to create Culturally Sensitive Design' booklet. The initial layout focused on a minimal layout as the booklet needs to be easy to understand- the steps are simple so the design should be too.

Below shows an initial layout for the 'Step 2: Competition' page which displays 3 good examples of previous similar design/competition alongside 3 bad design examples; things to avoid for the design project. This layout uses a simple square grid. However, I felt that this looked very basic, I really wasn't happy with it.


Furthermore, I decided to try a more experimental aesthetic for the imagery page, displaying the images in different sizes and compositions alongside each other- this layout communicates the design project approach to the rules almost like a moodboard on each page. Below shows initial image page developments following a more free and basic grid system and layout.

However, I'm still not 100% on these. I will mention this to Dom in tomorrows tutorial and ask for feedback on different ways that I could approach the booklet design to look more interesting whilst still being easy to understand.







I have also started to develop the designs for the cover of the booklet, peer feedback mentioned that since it's going to be mainly type based, Anthony Burrill would be good to research into. I love Anthony Burrills work and think a similar aesthetic would work well for the cover as the type needs to be impactful and bold.



Below shows colour variations of the cover type, the typeface was also changed to Big John Pro. This typeface is a lot more soft and playful than the fonts that I used before- this works better as it is a lot more consumer friendly, the booklet needs to encourage designers to read this as all designers should aim to be culturally sensitive within their work, so a friendlier aesthetic is more appropriate.

The type focuses on the colour blue, whilst researching on colours to use I discovered that blue is the most global colour. Further research suggested that the worlds official favourite colour is teal/turquoise.




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