When developing the booklet further following yesterdays crit. It was important for me to gather some research into actual 'How to' publications and Graphic Design books that focus on a bold but minimal layout throughout.
The main way in which the booklet needs developing is to be more playful through experimenting with details such as coloured pages, different size squares on the imagery pages, still use a grid system within each page but it doesn't have to be so condensed. Also, the idea of coloured pages and/or a colour palette that is used throughout links to the packaging designs as they stick with purely one colour, the booklet could use the same colours as the MDH Spices re-brand colours (black pages, white text with blue, pink and red)
The Graphic design books and 'How To' books that I researched into when considering layout and colour palettes were Oh Shit What Now- honest advice for new graphic designers, Hattie Stewart Doodle Bomb, Upstart, Book of ideas Vol.2- understanding yourself as a creative and how to approach your life and work in a mindful, smart way and the How To book by Graphic Design Michael Bierut.
The book that I found most useful when considering how to display the different images according to the rule on the specific page in the booklet was the Graphic Design playbook by Paris-based graphic designers Sophie Cure and Aurélien Farina. The design of the book is straightforward and very bold, it uses the colour palette of bright orange and blue with subtle gold touches throughout. The idea is that the book is very interactive, it features various games, activities, puzzles and visual challenges to demonstrate the machinations of disciplines such as typography and branding, each page follows an easy to understand but vibrant and intriguing feel.
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| Oh Shit What Now? |
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| How To- Michael Bierut book |
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| Book of ideas Vol.2 |
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| Hattie Stewart book |
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