Packaging Designs Development

I have now started to develop the packaging designs further following the discussion that I had with Dom in my tutorial. I mentioned that I was a bit stuck on where to move forward with these designs- Dom gave a lot of useful feedback.

The feedback that I considered whilst developing the designs this afternoon was to experiment with the front imagery and title in bigger scale with the description at the back or sides, making the designs less condensed and more playful, coloured backgrounds as the black text on white looks a little starch and more overall scale and composition experimentation.

Initial further composition and colour experiments:

With the designs above, I found that the imagery and title looked a lot more successful and eye catching in a bigger scale to dominate the page, without the masala description. I also think the black background worked well in making the rest stand out more.

Below shows further developments of the front and back designs. The typeface for the title was changed from Ditot (Serif font) to Big John PRO which is used in the booklet- this helps to tie the booklet and MDH Spices packaging together. I also felt that a Sans Serif typeface worked better against the detailed imagery, previous group discussions mentioned that a Sans Serif typeface is more culturally appropriate as it's neutral and global, I went back to this piece of feedback.

The back uses a close up image of the collaged plants on the front in order to create texture whilst linking the front and back designs together. The back also uses a photograph of the masala in the same red shade to create consistency as well as showing the consumer what to expect.

I also felt that there needs to be additional information added to the back of the designs such as suitable for vegetarians icons, nutritional values, how many grams the masala is etc. Below shows the vegetarian icon that and nutritional facts label that I designed to be used on the back. The actual MDH Spices website doesn't provide the exact nutritional values so I had to make the numbers up.

The front displays the most important details; the name and main image created to communicate the masala ingredients. The description was moved to the right side which works a lot better in making the description stand out more alongside the logo- the logo didn't work well on the front or back so it definitely needed moving somewhere else, the side also uses the image of the map area that it comes from. Furthermore, the back uses all of the important information needed on all food packaging; the recipe, ingredients, nutritional values and barcode.

The over minimal, contemporary and bold aesthetic makes the designs stand out in supermarkets and shops, therefore raising sales. The black background against white text alongside one main colour used for additional imagery creates the bold aesthetic.

I showed my peers these new designs and they all mentioned that these designs work a lot better than the initial designs that I created, it was also mentioned that the modern, bold aesthetic is really interesting. Tomorrow I will continue to develop these further and then apply the layout to the other 2 flavours.