Practical Brand Change

I have decided to change the brand that I want to re-brand for my practical from Vasant Masala to MDH Spices. I felt that the designs for MDH spices were a lot worse in terms of being culturally sensitive as well as an overall poor aesthetic. The choice of imagery is very basic (basically just using a photograph of the dish, shot badly), the colours don't relate to the masalas either, and the logo and overall typography needs a lot of work and relating back to the culture and history of each spice/masala. The re-brand of MDH spices is a lot more needed.

Furthermore, the aesthetic of Vasant Masala communicates that they are sold in East Asia because of the Hindi text. Whereas with the MDH spices it is clear to see that the audience is Western- relating to why the designs aren't as culturally sensitive and well designed, a lack of Eastern culture.

Similar re-brand detailing applies to MDH spices as the original idea of re-branding Vasant Masala, so all of the research is still relevant. Both MDH Spices and Vasant Masala were initial ideas for re-branding.

The masalas that I have chosen to re-brand are butter chicken, garam masala and chana masala, all very popular Middle Eastern masalas and spices.

The MDH spices websites also provides more information on each masala (recipe, timing and ingredients) which is something I need in order to do the re-brand successfully. Each spice box is 100g.

MDH logo

The 3 masalas that the re-brand and packaging will focus on: