Final Booklet Pages

I have now finished the pages of the 'How to make Culturally Sensitive Design' booklet which I will be printing on Monday along with the 3 final packaging designs.

The typeface used for the headings and titles is 'Big John Pro' which is also used in the packaging designs, this creates clear visual links between the two. The colour palette used throughout the booklet also takes its references from the 3 masalas packaging; blue, red/peach and purple, variating in hues where needed.

The introduction page states what the booklet is about and the aims of it: 'This publication aims to inform the designer on how to avoid cultural misappropriation within the work that they design and instead design work that is culturally sensitive through highlighting 6 of the most significant steps to consider during the design process, particularly during the research stages.

These rules are applied to a design project which is shown alongside them throughout this publication.'

Step 1: Understand the brief and target audience
Imagery: This page uses images of the original MDH Spice Masalas that the re-brand focuses on.

Step 2: Competition
Research into Graphic Design of similar nature. Analyse the unsuccessful and successfulness of these designs. If re-branding, analyse the previous designs; what is unsuccessful/successful,  how can it be more culturally sensitive?
Imagery: 3 examples of good design of similar nature and 3 examples of bad designs of similar nature/what to avoid. The good and bad examples are colour coded.

Step 3: Broad Research
Research gathered on the specific culture at the early stages of the design process should start off broad and open minded.
Imagery: All of the research that was gathered at initial stages that was later taken into development stages, photographs and images before being edited and added into design. The images are number coded in the text and on the images page.

Step 4: Narrowed Research and Development
Towards the development stages of the design, aim to narrow down the research to what is most relevant, interesting and meaningful towards the targeted audience and culturally sensitive
Imagery:The research at initial stages communicated through designs and experimentation- selective imagery from initial research taken further. Images of Garam Masala design developments.

Step 5: Contrast and Compare the Designs
Contrast and compare with competition and analyse whether your designs now meet the targeted culture’s needs more appropriately and successfully.
Imagery: Chana Masala old designs alongside the Chana Masala new designs. Comparisons have been evaluated in the text.

Step 6: Feedback and Finalisation
Gather feedback on whether the designs/re-brand are as culturally sensitive as possible. Gather this research through questioning people of that culture and target audience as well as people creatives within the design industry.
Imagery: Photographs of the new designs; the 3 rebranded MDH Spice masalas.

Cover

Introduction page

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

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