Profile Pages Development and Titles

I have now written the descriptions that will be on each of the 4 profile pages in the lookbook for each Bratz doll. The descriptions give a little introduction the Bratz before the lookpages, communicating their personality, interests and fashion tastes which shows how each doll is different and unique in their own way.

Jade:

Her friends call her Kool Kat simply because she's just so cool and has a big love cats. She is a true trendsetter. Quirky and confident, she loves a challenge in fashion design, skateboarding, and surfing. Jade makes a statement just by being herself, she would never try to be someone she’s not. Her hobbies include ix ‘n’ matching outfits and creating looks with contrasting fashion choices, as well as trying new sports that get her adrenaline rushing.

Sasha:

Her friends call her Bunny Boo because she's into the Hip-Hop Thang. Sasha always dreams big, as her personality is so full of life and fun. Sasha wants it all! Fame, fortune and, of course, lots of friends. Her street style represents her personality, it consists of anything experimental and avant-garde... she loves to be daring. Sasha also makes a fiercely loyal friend, hence why she’s so popular and adored by everyone!

Cloe:

Her friends call her Angel basically because that’s what she is. She's innocent and bubbly and loves her friends more than anything in the universe, although she can be a little bit of a drama queen at times, but that’s what makes her Cloe. She also loves soccer, shopping, and having a fun time with her gal pals. Cloe’s hobbies include slumber parties, being active on social media and photography.

Yasmin:

Her friends call her Pretty Princess because she rules. She's an earthy, down to earth, boho hippie; Yasmin is a calming force, you can truly feel peaceful and positive energy whenever she’s around. She loves anything related to animals, poetry, nature, and music. Her fashion passion is based around anything and everything vintage bohemian style with tons of texture such as flower prints and soft, earth tones.

The typeface that I used for the body text on the profile pages is Questrial. I chose to use a childike Sans Serif typeface as it represents the most popular age group that play with Bratz dolls (young girls aged around 7-12)

Updated profile pages with descriptions added:

I have also started to add typography into the looks pages so it is clear what each look is supposed to be. The typeface used for the look titles is Funkhouse (the official Bratz font) which is used throughout the booklet to create consistency. The typography also always creates an interesting contrast with the imagery.