Developed Logo

I have now started to develop the logo following the feedback from the practical discussion with Dom and peers. The main feedback about the logos was that the simple logos work better and to not overcomplicate the design. The main focus on the practical is to re-brand something to be more culturally sensitive and show how designers can do this within the work that they create; showing cultural awareness.

Below shows developments of the logo design using one of the simpler Lotus flower illustrations that peers preferred compared the the more detailed initial illustration used for the initial logo design.

These designs use different placements of the flower alongside the text, as well as shapes inspired by the circle within the Indian flag.

Below shows the developments of the final logo. This may be further developed as I'm not 100% on it so I will show it in next weeks peer discussion to see if people think it works. I will also test whether it works on the packaging designs.