Me and Jake have now started to develop the concept and theme for how we want to approach the VMC brief following the Jaywing presentation and brief guidelines.
Themes for choose from:
We have decided to go for theme 3 (Polarised consumers) as it this option was in both of our top 2 options. I feel that this theme will be interesting to focus on and is very relevant today's society and development as it focuses on young people today: the future.
3. Polarised Consumers: Young people are rejecting the perfectly curated feeds on Instagram in favour of an authentic and unfiltered aesthetic. Everyone has their own vision, own ideas that demand the more personalized service offering in the polarized society.
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| Polarised definition |
Jaywing also provided a list of websites to get started and gather some initial ideas for the theme development. I have spent the morning gathering research using them:
Future trends (https://www.accenture.com/gb-en/insights/digital/fjord-trends-2020):
Trend 3: Walking barcodes- As our physical features become increasingly machine-readable — just like human barcodes — brands will design new products and services that are more personalized than ever.
This trend is about how our bodies are becoming our signature — effectively blending our digital and physical selves. It’s also about how living services — contextually-aware, sophisticated digital services — will segue from the digital world into the real world. Hyper-targeted customer experiences will become the norm in physical environments.
Trend 4: Liquid people- Liquid people is about people’s reassessment of themselves, the lives they lead, the work they do, and their impact on the world around them. This trend reflects the human side of growth. It takes into account that we're more aware than ever of issues like climate change, mental health and sustainability — and how they’re changing how we live, work and buy.
While people still want to work and purchase things, they will no longer define themselves around their jobs and possessions. In response, businesses must redefine themselves, too. People’s priorities are becoming more fluid. They want more flexibility and freedom to buy what they desire — while also caring more than ever about their impact. And this consciousness rules the day.
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| Concept Mindmap |
Me and Jake have also made a rough time plan for the next two weeks so we can stay on top of things and give ourselves enough time for research, experimentation and design finalisation:
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