Evaluation

Overall, this was one of my favourite projects that I have worked on during my time at university, this was because it was a passion project as well as a collaboration which are two of my favourite ways of working. I enjoyed this brief thoroughly as it was based on something I’m really passionate about: my favourite animal, the giant panda. I also think creating work on real life issues is important as a designer, this particular project focused on the vulnerability of the giant panda.

The final outcomes consisted of a publication, stickers, a website, two different t-shirt designs and social media.

The collaboration went well as me and Emma were able to communicate well and regularly as we see each other a lot. Her simple prints and shapes made the overall designs more exciting and gave the outcomes a contemporary and vibrant aesthetic which was appropriate for all age groups, this was important as the project needed to be child friendly as parents are more likely to donate to something that their children are passionate about but also something that is important in today’s society. The audience was also all ages as it focuses on animals and the environment, which I feel everyone should care about.

I feel that the photographs of the physical outcomes and digital mockups are both successful as it shows that I can work in design for print as well as design for screen, this is important to show especially in my portfolio.

Furthermore, if this project was pushed further I could’ve also considered packaging for the Panda Pack in more detail. I had ordered packaging online but I wasn’t able to brand it using The Panda Project branding as I didn’t have facilities for the print room anymore, as my idea was to seal the package with stickers of the logo and illustrations.

In the future, I want to continue to create projects based on protecting animals and the environment as it’s so important and as a designer I feel like I have a role to show my design skills through topics that makes an impact on the world.