The concept that I am most leaning towards based on previous research relates to the idea that in the future, individuals will lean more towards brands and social platforms that allow them to express themselves to the extent that they like with no boundaries.
This concept relates to the research on the trend Liquid People: Liquid people is about people’s reassessment of themselves, the lives they lead, the work they do, and their impact on the world around them, they will no longer define themselves around their jobs and possessions
This relates to the idea that the future of social is based on meaningful connections: In 2020 consumers will seek an antidote to vast and toxic online communities and social media platforms. They’ll embrace smaller and more intimate digital spaces that facilitate respectful and meaningful connections, let them interact with like-minded peers and allow them to truly be themselves.
Below show visual research mood board's relating to this concept. The first mood board takes forward the initial idea of designing the outcomes in a bright, festival-y and young aesthetic which relates to people being able to express themselves, have flexibility and freedom. The second mood board focuses on detailing relating to this such as colour palette's, effects, shapes and symbols.
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| Mood board 1 |
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| Mood board 2 |
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