Festival Branding Research

Since me and Jake want to the theme of our designs and concept to focus on the future of design and visual media, the branding will provide a positive, vibrant and young aesthetic- communicating an exciting future. We felt that festival music branding research was relevant towards this style of branding as it is always very experimental, bright and intriguing. The festivals that I have researched into include Sziget, Garden Beats and Lovebox.

Sziget:

The Sziget Festival is one of the largest music and cultural festivals in Europe. It is held every August in northern Budapest, Hungary, on Óbudai-sziget, with more than 1,000 performances each year. The branding focuses on bright and neon colours, bold symbols and block typography which creates an overall contemporary and bold aesthetic- the use of symbols instead of photographs or illustration is also more unique and memorable.

Garden beats:

Garden Beats Festival is a music, arts and nature festival in Singapore, it is committed to sustainability, becoming the first carbon neutral music festival in Singapore in 2018, and aiming to become a zero-plastic festival in the coming years- the sustainability mission is clear to see from the branding; use of colour, illustration and shapes.

Lovebox:

Lovebox is a three-day music festival in London which has been running since 2002 and was founded by DJs Groove Armada. The lovebox branding is similar to the Sziget branding in the way it uses bold colours and block typography, however lovebox follows a more cutesy aesthetic which is relevant to the vibe of lovebox; positivity and love.