Discussion with Jake

This afternoon me and Jake had a more in depth conversation about the refined concept that we are going to be sticking with as our next step is to start creating initial designs.

The final concept/rationale: 

People are beginning to reject brands that don't allow them to have enough freedom, therefore individuals will lean more towards brands and social platforms that allow them to express themselves to the extent that they like with no boundaries. People will no longer define themselves around their jobs and possessions, but instead who they actually are, and this is what brands need to consider for future success.

Initial ideas and things to research into further:

• How can design and communication platforms allow people to express themselves
• People want something more personalised and free to express themselves
• Experimental shapes and symbols which represent self expression and identity
• Use more experimental shape imagery rather than strict circles and squares for example

Below show some initial ideas for the screen saver/launch page and speaker layouts that follow an experimental aesthetic relating to the concept of people being able to express themselves through brands that offer freedom and fluidity.