Cohorted November Booklet Design

Over the past couple of weeks at my Cohorted I have been working on the design for the November booklet which comes with Novembers beauty box. Since uni has started I have been doing less hours (Wednesdays 10-3) as third year is my main priority and since it's an unpaid internship till graduation. I have also been working on the regular social graphics and email designs for October and November (see previous Cohorted blog posts to see previous social graphics) but my main task this month has been the booklet design.

I've really enjoyed designing the booklet as publications are one of my favourite things to design, I've preferred to work on the publication and design for print collateral for Cohorted over the social graphics that I was focusing on over summer. The publication is created in InDesign.

The monthly booklet has to include all of the products which contain imagery of the product, the logo, price and description of the product as well as additional features or awards the brand or product has won. When designing each page research is required for each brand and product, especially when writing the descriptions and including features or awards won.

The booklet also includes brand discovery pages for selected brands, voucher pages and beauty for conservation pages which promote our sustainable beauty totes and makeup pages and general sustainability mission.

The booklet design went through a lot of tweaking following comments from my supervisor at Cohorted (higher role in the Graphics team)

Below shows pages from one of the first November booklet design PDFs that I sent through for critique comments.

Below shows the November booklet design after thorough development near finalisation. Additional pages had also been added including new imagery that the different brands had sent over to be used.

The final monthly Cohorted booklets include abstract lines on each page which are added at the end. The Cohorted brand identity uses abstract shapes and lines throughout, so this is also included in the booklet.

Examples of the pages with the lines added: