Discussion with Claire @peachswizzle

This afternoon I met up with Claire to discuss ideas for the Bratz lookbook. The discussion went really well as we came up with loads of interesting ideas of how we could lay out the pages, the combination between illustration and photos and different ways of displaying the outfits, page orders, illustration scale and more.

Notes from discussion:

• Combination of photograph and illustration on each page
• Lookbook should be heavy image based compared to text
• One each look page have the title and only limited/necessary additional text if relevant towards the look, as the lookbook needs to focus on the outfits more
• Little icons and additional Bratzy imagery relevant to the oufits throughout
• Show the process of the Bratz of the illustrations-journey from initial sketches to finished illustration
• Cover will be an illustration of the 4 Bratz dolls that takes references from the photographs that I took of the 4 Bratz together
• 2 tear out posters in the lookbook in the middle. One close up poster of Bratz illustration and one poster that is a combination of illustration and photograph (more collage based)
• Pages: cover, introduction page/copy write, 2 posters in the middle, 4 profile pages and then the outfit pages (a few per look)

When discussing the aesthetics and styles for the illustrations, we sat and researched into the work of Hayden Williams. Hayden Williams is a self-taught British fashion illustrator and designer., his work is one of the most recognised and in demand fashion art in the world. In 2015, the newest Bratz collector series was designed by Hayden- each doll was styled in all new on-trend, details fashions that showed of their individuality. 

Hayden Williams Bratzcollector series:

https://bratz.mgae.com/#?module=watch&id=1&name=bratz-through-the-years

Work by Hayden Williams:

Hayden Williams- moodboard

The style of illustration style below is great for showing the full outfit as one as well as each item that makes the outfit. This would be interesting to play around with and consider for busier/more detailed outfits.

The illustration style below is interesting in the way the illustration is shown in different scales and opacity- the full body illustration works to show the outfit in full, whereas the close up focuses more closely on details within the outfit including makeup and accessories.

The illustration below is relevant towards the posters and the front cover design. We loved the way each doll is included and how it looks like they're all taking a photograph together and the general quirkiness of each outfit.We also particularly loved the little icons around, icons relating to Bratz and each outfit could be something to play around with and use throughout the lookbook to make each page even more Bratzy and fun.