Final Logo and Business Cards for Season Yorkshire

Season Yorkshire have now decided on the logo they would like to take forward as the final design which will be used on all their branding and social media. The pattern in the 'A' in 'Season' is taken from a middle eastern print which was created by Arooj (one of the Season Yorkshire managers), relating to where the Season Yorkshire spices originate from (Middle East Asia). Additionally, the Sans Serif typeface aims to give the overall logo a modern and contemporary aesthetic, drawing most of the attention to the 'A'.

Final Logo

Below shows developed business card design which use the final logo, these designs were developed through taking on board further feedback. The clients mentioned that the back should be one simple shape taken from the print instead of a repeated pattern. The front uses the logo, contact information and the Season Yorkshire shop URL.

Since the final logo has been decided and the business cards have been developed further, I was able to start adding some colour. When discussing colours palettes with Arooj, she mentioned a few spice company colour palettes that she thought worked well (images below, @spicebox and Dishoom). 

Furthermore, we also discussed that we felt warm, rich colours would work best to represent the middle eastern aesthetic that is needed to be achieved, rich colours also look classier. Additionally, the paler yellow and green shades represent the colour of the spices. Below shows all of the colour variations that I sent through.

After I'd sent these through, me and Arooj developed some business card variations using colour on the final business card designs. Personally, I don't like the gradient so much but we will have to see how it looks physically. 

Below show the top 3 colour variations, we all asked opinions from friends and family as to which colours they thought worked best. 

Most of the comments I received were that the yellow, green and reds are most asian appropriate, but that the purple background works best. Additionally, most of Arooj's feedback was that Design 2 was best as it looks most asian. Mine and Aroojs personal favourite is Design 1, we said that we'd have to print out each version and see which looks best against the tins that the spices will be in, the tins will also be packaged in a box which will use the same colours.

Design 1

Design 2

Design 3

The 3 spice tins which will be used

UPDATE*

Tuesday 15th

The process after this involved Arooj making and suggesting further changes to the logo design, in particular the 'A' as feedback suggested it looked more like a tower than a middle eastern building. 

At times I found the process quite tedious as lot of tiny changes were regularly being made. However, we agreed that the design now is finalised and doesn't need further development as tweaking a logo can go on forever. This made me realise that in the future I definitely need to set actual dates for when a design will be done by for the client with further changes after this date at an additional cost, instead of saying around 3 weeks for the duration.

The 'A' in Season was then developed using a new shapes drawn using references from middle eastern buildings:

The final variations of the logo are shown below. Arooj asked for the logo in these two colour variations. Personally, I prefer the textured spice background as it relates better to the spice brand and is a lot more visually interesting.

The client mentioned that the business card designs can be put on a hold for now and then worked on in the future as my deadline for this brief was around 3 weeks and the original task and main priority was the logo design. I am happy to work on the business card designs further in the future as it means that I can keep this connection: the communication with the Season Yorkshire team has been efficient and consistent so I would enjoy working with them again.