Further Development

Below shows further developments of the front designs for the recipe kit, these designs use the illustrations that Shana has sent over which were created by an Illustrator she had commissioned. I loved the quirky, playful aesthetic of the illustrations so was I happy about being able to use them within the recipe kit designs.

Shana has now sent over the new Bourbon Streat logos which will be used on the designs, as well as a Bourbon Streat brand guideline document, this meant that a lot needed changing in the recipe kit designs in order to follow the new brand guidelines. This was a little inconvenient as I'd already started working with the original colour palette that was sent over and a secondary font of my choice (it was mentioned to just use any simple font for text that isn't headlines or titles).

Shana asked if I could have something mocked up by the end of the week to show her, which I agreed to as I have developed designs for each flavour.

Today I have spent the day developing the Bourbon Streat recipe kit designs following the new brand guidelines; using the new logos, updated colour palette and new secondary font.

Below shows the brand guidelines for the logo, colour palette and fonts:

Below show the updated recipe kit designs following the new brand guidelines.

The image below is a photograph that Shana sent through of a piece of packaging that Itsu use, she really liked the design for the back because of the way that the protein, veg and toppings are communicated and mentioned that she'd like the back of the recipe kit designs to be similar.

Obviously my designs shouldn't copy Itsu, but instead use other brand packaging as inspiration and references when needed. One of my peers mentioned that the protein, veg and toppings could be displayed as a pie chart which I found interesting. Below shows 2 versions of the pie chart (flat and with 3D effect)

However, I felt that the pie chart looked too out of place so I decided to go back to the original idea of using a quarter circle divided into 3.

Below shows the developed design for the back of the recipe-kit design using the Itsu packaging that Shana sent as inspiration. I'm not 100% happy with the design at the moment, I think the type with the piechart needs work as well as the placement of the illustrations. However, I may experiment more with the piechart idea and then ask peers which they prefer.

I have been recording how long I have spent on these designs, so far I have spent around 9 hours as a whole since starting. The estimated time that I gave to Shana (client) was 12 hours, however I mentioned that this might go over as the colours and fonts needed changing which took up more time than expected.