Evaluation

Overall, this brief was a successful collaborative project between me and Jake as we were able to blend both our styles and ways of working through the project to create something vibrant, fun and innovative. Being able to find a cross over way of working worked in our favour as it meant that we were able to combine and develop our ideas quickly and in enough depth throughout the 2 week deadline.

It was also great to collaborate with Jake as were already very close so it was strange that we hadn’t yet collaborated together. My design practice focuses more on design for print, experimental and playful design whereas I feel that Jake is better at contemporary and clean design for screen, combining our skills worked really well.

Event branding isn’t something that I’ve done before, so it was good to do something which is out of my comfort zone. I did enjoy it but I still definitely think I’m more design for print than design for screen, or I like to use a mixture of print and screen design within my projects, not just design for screen.

I feel that the end outcomes are definitely very exciting and contemporary which makes them appropriate for next years VMC branding as the designs are very current and young. We could’ve pushed the designs further through animating more of the text perhaps, however we were still able to show how the text works animated as an example, this brief also had a 2 week deadline so our main focus was to produce the deliverables and communicate our concept and theme through them well.