Tuesday, 3 March 2020

Further Branding Development

Me and Jake had a discussion today and felt that we were going around in circles with colour choices and that we still weren't 100% with the colour palette, so to combat this we create three colour ways shown below.

We will show these different colour options within our PDF submission to Jaywing in which they can choose which colour option that we would develop further if we were chosen as the winning group.


We also refined the gradient style to use within the branding, the first image below shows how the gradient would work within the shapes and the second image shows how we would use it within backgrounds as a close ups.


I then experimented further with using the colour options within the speaker screen layout that we decided on. We have decided to use the speakers name in the more experimental way than in a straight line as it is more experimental and fun which relates to our concept better.




Below shows some launch page experiments that I created using the gradient backgrounds vs the a solid colour with the shapes also in solid colours instead of gradients.


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