Branding Refinement

The initial type developments that we created use the typeface Bungee as it is fun, experimental and young, we also incorporated the shapes into each letter in order to give each letter a sense of individuality which relates to our concept.

Development 1

Development 2

Colour

Additionally, since we felt that the initial colour palette was too childlike, we decided to change it to colours that are more convincing. We also decided to change the typeface for similar reasons.

The new colour palette is innovative yet eye-catching, it conveys a sense of technology whilst still being playful. Also the fact that we have used complimentary colours relates to the concept of polarised consumers.

The developed typeface which we used is Monserrat because it is legible, professional and clean which also follows the same personality as the previous VMC branding.