Way Finding Development

After a discussion crit with Amber and Nick yesterday we decided together that a quick and final development stage would be to create way finding examples using our branding which would allow us to show versatility and how it would work in the actual conference if we were to win.

We decided to show two examples of way finding: wall and floor in which we used the the shapes and type in our branding to point the audience in the correct directions. We used a simple triangle shape which was created out of the existing branding shapes which works well as it is simple, making it easy to understand. Similarly, the double dot shape has been used on the floor as a path as it already unintentionally looks like a foot print.

For inspiration we looked at other branding examples that use abstract shape and type to communicate way finding in a bold and engaging way.

Inspiration:

Our final way finding examples: