I have started to gather some visual research for how the concept and ideas could be communicated for this brief. I'm struggling to think of what I could actually create and communicate as I can't actually produce anything physical so gathering visual inspiration on different projects felt like a good starting point for coming up with ideas.
I know I definitely want an overall cutesy, childlike aesthetic which relates to soft toys so I created 2 mood boards in which one focuses on character design and mood board 2 focuses on cutesy branding and physical outcomes.
The idea of character design and illustration to communicate how teddies help with loneliness feels relevant as it relates to the fact that the owners give their soft toys their identity.
Mood board 1:
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| Mood board 1- Character illustration |
Mood board 2 (branding and physical outcomes):
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| Mood board 2 |
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| Favourite image from mood board 2 |
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