Final Packaging and Photoshop

I have now printed and folded the final nets for each of the 3 masala packaging along with the booklet. I decided to stick with my original plan of printing the packaging onto Olin regular paper but in 245gsm instead of 300gsm as I didn't want the packaging to be to hard to fold and ruin it, I stuck with Olin regular in 120gsm for the booklet.

These paper stocks worked well as the packaging colours came out bold like I hoped and the black was really strong and clean. The paper stock for the booklet was also appropriate as it is soft and easy to hold which relates to the concept of the rules within the booklet being easy to understand.

I decided to buy some satin fabric that I could use as backgrounds for photographing the packaging, I bought 3 different colours of satin that matches the pale colour used in each flavours box. The light colour of the satin works well to contrast against the black box. Furthermore, the re-brand also follows a more bold, classy and contemporary aesthetic in order to be a more global design as it aims to appear to more cultures other than just Indian and Pakistani culture (which the current designs do), the satin silk communicates a richer, high end look which also increases appeal as the current designs are outdated and cheap looking.

Photographs (small selection, UNEDITED):

Butter Chicken:

Garam Masala:

Chana Masala:

All 3:

Booklet: