Additionally, Arooj (one of the two managers of Season Yorkshire) has a background in photography which means that I could possibly have the opportunity to collaborate with her in the future which would be great.
In the email that Arooj sent, she provided me with some examples and inspiration of how she'd like it to look and details/layout to consider. She also sent me through the current Season Yorkshire branding and other spice kit competition that they are up against.
Current branding:
 |
| Current Logo |
Inspiration:
Competition:
When discussing with her further design ideas for the logo, in terms of details to incorporate, aesthetic, sizing and text, these were some points that were mentioned:
- Play around with the sizing of the 'Yorkshire' in 'Season Yorkshire'.
- I also mentioned that I thought the current colour palette worked well as it is similar colours to the actual spices and whether she'd like me to use colour within the logo or keep it monochrome- she mentioned to play around with whatever I feel looks appropriate which was great to have this freedom
- She mentioned that she wants a hint of Pakistani/Middle eastern culture within the logo somewhere, as that is where the spice recipes and cook book are based on, but an overall modern aesthetic.
- The inspiration she sent focus on Sans Serif typefaces- which is appropriate as it is current and modern.
Arooj also sent me through a print that she had created herself which she would like incorporated into the logo somewhere:
This project is due to last around 3 weeks which is appropriate for a logo design which will be achievable if the communication runs smoothly. I also have other project priorities which I want to get started on when term starts (as well as COP research)
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